Thursday, April 23, 2015

Summer Quarter Business SUSTAINABILITY Courses

ESRM 320, Marketing and Management From a Sustainability Perspective (info below and more detailed info at https://canvas.uw.edu/courses/973108/assignments/syllabus)
ESRM 321, Finance and Accounting From a Sustainability Perspective (info below and more detailed info at https://canvas.uw.edu/courses/973109/assignments/syllabus)
 
Summer Term A ESRM 320 (SLN 11413) is a 100% online course (except for the in-person final exam on July 21), and there is an optional second in person class, on June 23, to meet face to face and to introduce the course.
Overview.
For-profit companies and non-profit organizations use marketing and human resources to create and deliver products, services, and ideas. This course explores: 1) business practices that are aligned with environmental stewardship and social responsibility standards; 2) the concepts and models of a market orientation; 3) how markets are researched and targeted, and products positioned, to meet consumer needs; 4) creating and pricing products, developing distribution channels, and implementing promotion campaigns; 5) managerial and leadership skills and styles; 6) how companies motivate employees and develop human capital; and 7) methods for recruiting, selecting, training, and evaluating employees. Sustainability refers to integrating environmental, social, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. This course explores the meaning and importance of sustainable business practices that respect and adhere to best environmental science methods and ethical social responsibility standards. The context for this exploration will be corporate sustainability reports.
 
Learning Objectives (at the end of this course, students should be able to do the following).
  1. Explain the vocabulary, concepts, and models of marketing, human resources, and sustainability
  2. Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
  3. Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
  4. Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
  5. Define managerial and leadership styles and theories of motivation, persuasion, and influence
  6. Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
  7. Describe sustainability reporting and the GRI indicators for measuring sustainability performance
  8. Assess real world sustainability performance using corporate sustainability reports and GRI indicators
  9. Analyze and interpret sustainability performance data
  10. Learn how to use Excel spreadsheets
Summer Term B ESRM 321 (SLN 11414) is a 100% online course (except for the in-person final exam on August 20), and there is an optional second in person class, on July 23, to meet face to face and to introduce the course.
Overview.
We explore two of the four primary business dimensions: finance and accounting. Finance refers to the flows and uses of money among individuals, businesses, non-profit organizations, and governments and associated processes, institutions, and markets. Accounting involves recording, classifying, summarizing, and interpreting business transactions to provide management and stakeholders with information about a company’s performance, liquidity, growth, value, etc. Sustainability. Refers to integrating environmental, social, and financial elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. We will explore the meaning and importance of sustainable business practices that respect and adhere to best environmental science methods and ethical social responsibility standards. The context for this exploration will be corporate annual financial and sustainability reports.
 
Learning Objectives (at the end of this course, students should be able to do the following).
  1. Explain the vocabulary and concepts of finance, accounting, and sustainability
  2. Summarize what money is, counterfeiting deterrence, and financial institutions
  3. Explain the functions of the U.S. Federal Reserve Board and its monetary policy tools
  4. Describe stock markets and investing strategies
  5. Analyze financial statements (e.g., balance sheets, income statements)
  6. Define corporate financial management
  7. Summarize corporate social responsibility
  8. Describe sustainability reporting and the GRI indicators for measuring sustainability performance
  9. Assess real world sustainability performance using corporate sustainability reports and GRI indicators
  10. Analyze and interpret sustainability performance data
  11. Learn how to use Excel spreadsheets