ESRM 320 is an introductory
business course designed for non-business majors. It has NO prerequisites,
offers NW and I&S, and is 5
credits. We cover the basics of marketing and human resource
management with sustainability * (environmental and
social
responsibility) woven throughout the course. THIS IS AN ONLINE COURSE that
meets
in person only three times: 4:30-6:50 pm, on Tuesday, March 31 (course
introduction), Tuesday, May 5 (midterm exam), and Tuesday June 2, (final
exam),
in 223 Anderson Hall.
ABOUT 320...
For-profit companies and non-profit organizations use marketing and
human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental
stewardship
and social responsibility standards; 2) the concepts and models of a market
orientation; 3) how markets are researched and targeted, and products
positioned, to meet consumer needs; 4) creating and pricing products,
developing
distribution channels, and implementing promotion campaigns; 5) managerial
and
leadership skills and styles; 6) how companies motivate employees and
develop
human capital; and 7) methods for recruiting, selecting, training, and
evaluating employees. * Sustainability
refers to integrating environmental, social, and financial/economic elements
in
order to meet the needs of people today without compromising Earth’s
capacity to
provide for future generations. This course explores the meaning and
importance
of sustainable business practices that respect and adhere to best
environmental
science methods and ethical social responsibility standards. The context for
this exploration will be reviewing corporate sustainability reports.
At the end of this course, students will be able to:
1) Explain the vocabulary, concepts, and models of marketing, human
resources, and sustainability
2) Summarize how a market orientation and commitment to sustainability
can
enhance customer and employee satisfaction
3) Describe how consumer markets are segmented, targeted, and products
positioned to satisfy individual, government, and business consumers’ wants
and
needs
4) Define managerial and leadership styles and theories of motivation,
persuasion, and influence
5) Summarize the human resource process of recruiting, interviewing,
hiring, training, motivating, and evaluating employees
6) Investigate and interpret corporate environmental and social
responsibility information provided in corporate sustainability
reports.
This is a link to the ESRM 320 course website, which is open to all UW
students who want more course information before they register: https://canvas.uw.edu/courses/965259/assignments/syllabus.
