ESRM 320, Marketing & Management From a Sustainability
Perspective
5 credits, NW and I&S credit, SLN 14133
TU/TH 5:30-8 PM
223 Anderson Hall
ABOUT 320...
For-profit companies and non-profit organizations use marketing and
human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental
stewardship
and social responsibility standards; 2) the concepts and models of a market
orientation; 3) how markets are researched and targeted, and products
positioned, to meet consumer needs; 4) creating and pricing products,
developing
distribution channels, and implementing promotion campaigns; 5) managerial
and
leadership skills and styles; 6) how companies motivate employees and
develop
human capital; and 7) methods for recruiting, selecting, training, and
evaluating employees.
* What does sustainability mean, and how is it manifested in business?
Various definitions of sustainability have been used, but all share a common
understanding that sustainability refers to integrating environmental,
social
responsibility, and financial/economic elements in order to meet the needs
of
people today without compromising Earth’s capacity to provide for future
generations. Said another way, practicing sustainability involves balancing
the
three Ps: planet, people, and profits.
